— A love letter from Indore, since 2020

Coffee
Solves
Everything.

Handcrafted coffee, warm interiors and a familiar hello — across twenty-two cafés in India. We've been brewing slowly since 2020.

Explore the menu Visit a store
200K+ Cups a year
22 Cafés
15 Cities
Inside The Coffee Concept — cream drapes and TCC signage — Est. Indore 2020
A guest with her TCC coffee at Apollo High Street
✦ Coffee
Solves
Everything
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Coffee Solves Everything Est. Indore, 2020 200,000+ Cups a Year 22 Cafés · 15 Cities
Inside The Coffee Concept — rattan lamps and a neon sign: adventure awaits, but first coffee
— Interiors that feel like a story

Where the walls remember
every good conversation.

01 — Our Delicious Story

A café that feels
like home.

The Coffee Concept is a food specialty chain launched in Indore. From starting with a small food truck to a chain of cafés brewing the finest aroma of coffee all over India — we have grown, but we have not changed.

Every year, more than 200,000 of our cups find their way into someone's hands. We believe in transparency, and our commitment to quality extends beyond our beans to every cup we serve.

Read our full story
A guest with her coffee inside a TCC café
est. 2020
The glowing TCC logo wall
200K+
Coffees
every year
600
Orders
every day
82
Special
dishes
35
Expert
chefs
02 — We Offer Best Experience

Flavours worth
slowing down for.

Savor the rich aroma. Indulge in exquisite flavours. Stay for a while.

An iced latte in a TCC cup beside coffee beans
i.

Specialised
Coffee

Handcrafted cappuccinos, lattes, cold brews, matcha and our signature espresso tonic — pulled slow, poured warm.

Iced tea in a TCC cup
ii.

Refreshing
Ice Teas & Shakes

Thick shakes, smoothies, mojitos, ice crushers and iced teas in peach, green apple and black currant. Bright, cold and sippable all day.

A cheesy paneer pizza, fresh out of the oven
iii.

Flavourful
Snacks & Meals

Pizzas, grilled sandwiches, loaded nachos, Maggi, khichdi and pav bhaji — comfort food, done the TCC way.

03 — From our kitchen & bar

Signature plates,
signature pours.

The dishes and drinks our regulars order again and again. Swipe through — then come hungry.

See the full menu
Paneer tikka pizzaPizza & Pasta

Paneer Tikka Pizza

— oven fresh

Smoky tandoori paneer, peppers and a generous stretch of cheese.

Iced latte in a TCC cupIced Coffee

Iced Latte

— the classic

Espresso and cold milk over ice — smooth, strong and endlessly refillable.

Loaded nachos with cheese, corn and peppersSnacks

Nachos with Cheese

— to share

Crunchy nachos under warm cheese sauce, peppers, corn and jalapeños.

The TCC ube drinkNew · Shakes

The Ube Special

— just launched

Our newest signature — a velvety purple ube layer over a light, creamy base.

Masala Maggi in a TCC bowlMaggi & Snacks

Masala Maggi

— midnight fix

Six ways, from cheese to peri peri — the 2 a.m. craving, solved.

Iced tea in a TCC cupMojitos & Coolers

Iced Tea

— bright

Lemon, peach, green apple or black currant — poured over plenty of ice.

Paneer masala bowlIndian Mains

Paneer Rice Bowl

— comfort

Rich paneer masala with soft cubes of fresh paneer — served with jeera rice.

Hakka noodles in a TCC bowlChinese

Hakka Noodles

— wok-tossed

Wok-tossed noodles with crunchy vegetables and a little chilli.

Punjabi khichdi with a red chilli tadkaKhichdi

Punjabi Khichdi

— ghee tadka

Rustic, ghee-forward and finished with a smoky red-chilli tadka.

Hot chocolate topped with creamHot Coffee

Hot Chocolate

— rainy days

Thick, velvety and crowned with cream and chocolate.

04 — Take TCC home

Our beans,
your kitchen.

Three signature roasts — Classic, Premium and Special — packed fresh in-house and delivered across India.

TCC Classic Coffee Beans
— House Blend

TCC Classic Beans

Medium roast. Full-bodied and smooth — an everyday cup with warm chocolate and toasted-nut notes.

70% Arabica · 30% Robusta
TCC Premium Coffee Beans
— Premium Roast

TCC Premium Beans

Medium-dark roast. Deeper, richer, and rounder — a bolder brew for the serious morning routine.

80% Arabica · 20% Robusta
TCC Special Coffee Beans
— Barista's Pick

TCC Special Beans

Dark roast. Our sweetest, most balanced. Bright, floral, and dangerously drinkable.

100% Arabica Single Origin
— A Little Note

A café is not a room —
it is a feeling you
walk into.

— The Coffee Concept
05 — Open till 3 a.m.

A day at
The Coffee Concept.

Our doors open at eleven and close long after midnight. Here is how the hours usually go.

  1. A hot coffee in a TCC cup
    11:00 AM

    The first cup

    Shutters up, grinders on. Cappuccinos for the early crowd and an americano for the laptop corner.

  2. A bowl of butter khichdi
    2:00 PM

    Long lunches

    Khichdi bowls, pizzas and grilled sandwiches — for meetings that run a little late.

  3. A guest raising her drink outside a TCC café at sunset
    6:00 PM

    Golden hour

    Iced teas, shakes and mojitos out front while the city switches its lights on.

  4. A packed TCC terrace late at night
    1:00 AM

    After hours

    Maggi, cold coffee and conversations that were only supposed to take five minutes.

06 — Where to find us

Twenty-two cafés,
one feeling.

From the heart of Indore to the beaches of Goa, from Bengaluru to Lucknow — every store is designed to feel like walking into a friend's living room. Tap Get Directions on any card to find your way.

— Opening soon
Indore Bhopal Ujjain Sagar Gwalior Jabalpur Mandsaur Surat Kota Baran Goa Bengaluru Lucknow Pune
07 — Inside our cafés

Warm rooms.
Familiar hellos.

A quick look inside our cafés — hand-carved wall art, patterned tiles, rattan lamps, open-air terraces and the smell of something brewing.

Open the full gallery
Cream drapes and TCC signage
The glowing TCC logo wall
Open-air terrace with rattan chairs
Wooden mask feature wall
Sculptural arched storefront
The coffee counter under a ceiling of flowers
DM Tower interior — neon signage
A pink cooler on a terrazzo table, Apollo High Street
TCC storefront lit up at night
Evening at Apollo High Street, Indore
Bengaluru storefront — Kannada and English signage
Interior detail — carved wall art with rugs
08 — Moments at TCC

Birthdays &
long catch-ups.

Our favourite thing about every café isn't on the menu. It's the people who fill it — every single day.

A guest with a TCC cold coffee in a green booth
— a quiet corner
A full terrace of guests at night
— full house
A guest with her drink outside the TCC storefront
— golden hour
Guests queueing at the TCC counter
— at the counter
A young guest peeking from under his cap behind two drinks
— little guests

Hosting a party? Ask your nearest café about group bookings.

09 — The people behind the beans

Meet the
co‑founders.

Yogesh Soni, co-founder

Yogesh Soni

Co-founder
Kunal Verma, co-founder

Kunal Verma

Co-founder
Raghav Rana, co-founder

Raghav Rana

Co-founder
10 — Grow with us

Open a café,
in your city.

The Coffee Concept is a full-service franchise partner — location scouting, interior design, staff training, supply chain, marketing. If you love coffee and running a café, we would love to hear from you.

Apply for a franchise Or call +91 72477 24764
11 — Follow along

@thecoffeeconceptindia

21.6K followers · Daily doses of caffeine, cake and warmth.

Follow on Instagram
A tray of TCC drinks and pasta The Ube Special A guest sipping under the TCC sign Paneer pizza A guest in the green booth Iced tea under the neon sign